PSP Marketing Team Article
Affiliates Maintain Right to Promote Choice Online
6th August 2004
Maintain your right to promote low cost online medications for consumers.
In the past few months big pharma has attacked the right of consumers to save money through the online access of cheaper drugs. We think big pharma will try to remove both independent online pharmacies and or generic drugs to open the way to further increased prices.
US consumers pay over 300% more for the same medications, compared to countries like Canada and Australia. Many US consumers go without, rather than pay outrageous prices for medications.
Big pharma tries to justify their outrageous US pricing by running scare campaigns, inferring online and or all generic medications are inferior or untrustworthy. This is simply not true. This bulletin outlines what you can do as an affiliate to maintain your right to offer convenience and choice to consumers.
For a drug to be categorized "generic" it has to be chemically and therapeutically equivalent to the brand name drug. Generic drugs may differ in colour, name, size or shape, but this is cosmetic and for patent reasons only.
When listing generic medications we recommend that you include the correct
pharmaceutical name. Please see http://www.drugstorebestbuys.info/genericnames.htm
for the generic product equivalents to a brand name.
EG: Lipitor = Atorvastatin Ionamin or Adipex-P = Phentermine
Legitimate online pharmacies usually have an affiliate program. Word of poor customer service or low quality spreads rapidly online. An affiliate program encourages accountability, because affiliates will highlight benefits or alternatively expose poor products and services.
The PSP bulletin service relays feedback from many customers and affiliates to monitor supplier performance.
- Take advantage of PSP and send in your pharmacy concerns
- Ensure pharmacies reply to affiliate and customer emails
- Check that your pharmacy uses secure processing
- Select pharmacies with a real world address.
Alternatively, if a pharmacy does not have a real world address, select
suppliers that are evaluated and rated by a research organisation like
Drugstore Best Buys. Please select from a list of suppliers with positive
ratings: eg.
http://www.drugstorebestbuys.com/affiliates/default.htm
Drugstorebestbuys.com applies numerous checks and assessments before adding a pharmacy to price comparison tables and lists. The best pharmacies are selected to feature in the price comparison tables. We invite you to use our experience to keep your selection of pharmacies simple.
Please encourage your friends to subscribe to Pharmacy Shark
Patrol: http://www.drugstorebestbuys.com/newsletter.htm
Regards
Rick O'Shea
www.drugstorebestbuys.com
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